I'm a loyal OpenTable user. I use it so frequently that they tell me I'm a VIP. Other than getting occasional gift certificates, I'm not sure what this means, but I sure like the sound of it. I, in fact, find it quite dismaying when a restaurant doesn't use OpenTable. Because you see, I hate using the phone. I don't just dislike it, I loathe it. Why in this modern age of texting and tweeting would I want to pick up my phone and call a restaurant? I barely call people I like!
Now OpenTable is adding yet another valuable service - they're jumping aboard the discounted restaurant gift certificate train with their new OpenTable Spotlight, which launches in Atlanta tomorrow. Each week a deal, typically a $50 gift certificate for $25 will be available. The restaurant will initially start out as a secret with only a hint posted. Eventually they reveal the restaurant and the sale goes live. Like Groupon, the deal only becomes finalized once the maximum number of spots have been filled, and buyers are notified and sent the coupon to use.
Now if OpenTable could just get restaurants to stop making me return their confirmation calls...I mean the whole reason I use the site is so I don't have to talk to anybody other than my dinner companions!
The $50 for $25 at Craft goes live at midnight tonight...get it while you still can!